Gamercraft

UIUX/ branding

Role: Design lead

An online esports training service that curates a custom experience for your gaming career

Gamercraft is a young start up that needed to break the ice

GamerCraft, a new startup offering game coaching services, presented a unique opportunity. The lack of an established brand identity allowed for creative freedom. Through collaborative discussions, two core themes emerged: clean, sleek aesthetics, and a dynamic energy

Opportunities

Landing page concept
Pricing page for their service membership
Platform for finding teams and players to join and recruit

Goal

Create an experience unique to Gamercraft
Allow gamers to find value in working with Gamercraft

Market Analysis

To understand what features and stylistic elements a game oriented website has, we went and explored the market to find some of the leading providers to analyze.

To better analyze the current market of game coaching websites, we created a market placement chart to see how each provider competes against each other.

Market audit insights

Similar web layouts and slogans
Landing page lacks clarity on offered services
Certain competitors don't offer coaching at all

Talking with users

To understand what gamers look for on esports coaching websites, we went and talked with our gamer friends to see what they said.

We specifically wanted to find out:
- What features they look for upon first entering a gaming site
- Does the branding and visuals affect their decisions.

Matt
Age: 19

Experience: Advanced

College sophomore Matt, a competitive gamer since 12, is considering going pro. Friends praise his skills, but the overwhelming competition makes him seek esports coaching.

Kevin
Age: 21

Experience: Medium

Rising college senior Kevin, a veteran gamer since age 8, is stuck in a rut. His Overwatch win rate has plummeted after facing opponents with pro-level skills. To up his game, he's considering hiring a coaching service.

Interview findings

Gamers ability to find information quickly is crucial
Design of the website contributes to whether the gamer goes with a specific provider.
Understanding what the provider specializes in and how it benefits gamers
is important to users.

Concepts

From countless designs that were sketched out, the following 3 were chosen based on:

Content placement flexibility
Dynamic aesthetic and branding
Clear visual hierarchy

I took the 3 selected designs and created quick low fidelity prototypes to visualize them more accurately.

I decided to move forth with the 3rd concept into my final design.

Gamercraft

Gamercraft is a young start up that needed to break the ice

Opportunities

Goal

Final design

Pricing page

Player market

Market Analysis

Market audit insights

Talking with users

Interview findings

Concepts

Final design

Disclaimer: Because of legal issues I am not allowed to share the design system of Gamercraft.

Landing page

Member Packages

Nickn625@gmail.com

2020 Nicholas Ng- All rights reserved